Southern Cross Publishers
Book Marketing Services
Helping Your Book Find Its Readers and Make a Lasting Impact
At Southern Cross Publishers, we provide professional book marketing services designed to increase your book’s visibility and connect you with the right readers. Whether you’re promoting your first publication or launching your latest title, our experienced marketing team develops customized strategies that strengthen your author brand and maximize your book’s reach.
Our team works with skilled Australian marketing professionals to manage every stage of your promotional campaign, including social media marketing, press releases, book launches, email marketing, and digital promotion.
Google Books
Booktopia
Draft2Digital
Ingram
Kindle
Lulu
PublishDrive
Smashwords
Google Books
Booktopia
Draft2Digital
Ingram
Kindle
Lulu
PublishDrive
Smashwords
What Book Marketing Means to Us
At Southern Cross Publishers, we believe book marketing is about much more than promoting a book. It is about building meaningful connections between authors and readers through strategic marketing, compelling storytelling, and authentic engagement. Every campaign we create is designed to position your book effectively, increase its visibility, and introduce it to the audience most likely to appreciate it.
To us, book marketing is a collaborative partnership built on creativity, planning, and measurable results. We work closely with every author to understand their publishing goals, genre, readership, and long-term vision. From social media campaigns and press releases to author branding and promotional content, every element of our marketing strategy is carefully tailored to highlight what makes your book unique.
At its core, book marketing is about creating opportunities for discovery. It helps readers find your book, connect with your message, and become part of your author journey. That is why we are committed to helping Australian authors build a strong presence, grow their audience, and promote their books with confidence.
Our Book Marketing Process
We make book marketing straightforward, strategic, and results-focused, helping you reach the readers who are most likely to connect with your book.
Marketing Review and Consultation
Every book marketing campaign begins with a complimentary consultation and marketing review. Our marketing specialists evaluate your book, genre, target audience, and publishing objectives to develop a clear understanding of your goals. Based on this assessment, we provide expert recommendations on market positioning, branding, messaging, and the most effective promotional channels for your book.
Strategy Development and Campaign Planning
Once the marketing direction is established, we create a customized book marketing strategy tailored to your goals and budget. Our campaign planning may include social media marketing, press releases, book launch campaigns, email marketing, online advertising, author branding, and other promotional activities designed to increase awareness and encourage reader engagement.
Content Creation and Book Promotion
Our creative marketing team develops professional promotional content that captures attention and strengthens your author brand. From digital advertisements, social media graphics, and promotional videos to author features and marketing copy, we create compelling content that helps your book reach a wider audience across the most effective platforms.
Performance Monitoring and Ongoing Support
Throughout your marketing campaign, we monitor performance, measure results, and make strategic adjustments to maximize effectiveness. We provide regular updates, campaign insights, and ongoing marketing support to help maintain your book's visibility, expand your readership, and continue building momentum well beyond your book launch.
You have published a book with us. Now spread the word and earn.
Real Stories from Real Authors
Nothing speaks louder than the voices of our authors. At Southern Cross Publishers, our clients share their publishing journeys through heartfelt video testimonials, real experiences from writers who turned their dreams into reality with our team’s support. Each story reflects the creativity, trust, and collaboration that define our publishing process. Watch our authors express how we helped them bring their manuscripts to life and share their books with readers worldwide. Discover their stories. Feel their journey.
Frequently Asked Questions
We take care of editing, design, printing, distribution, and marketing support so you can focus on writing.
Yes. We work with fiction, non-fiction, poetry, memoirs, and children’s books — each handled with a tailored approach.
It varies depending on your manuscript, but most books take around three to six months from submission to release.
Absolutely. You keep full ownership of your work while we manage the publishing and distribution side.
Simply upload it through our online submission form along with a short author bio and summary.
Promote your book with confidence.
Let our marketing team help you reach the right readers and grow your author brand today.